Avoid the taxi trap – here’s how to make sure you’re getting into the right taxi!

Many unauthorized operators attempt to imitate well-known taxi brands to attract more passengers. This has especially impacted people in the Stockholm area — from tourists to locals. Below, you can read 5 tips on how to protect yourself from picking the wrong taxi!

Taxi Stockholm actively works to combat the challenge posed by other taxi companies attempting to mimic its brand; from taxi lights and logos to company names.

– Unfortunately, we continuously receive complaints where our customers have accidentally gotten into the wrong taxi as many try to imitate our cars, which can result in a very expensive ride, says Henrik Boström, Head of Marketing and Sales at Taxi Stockholm.

How to recognize an authentic Taxi Stockholm vehicle:

1. Check the logo: Taxi Stockholm cars have the official Taxi Stockholm logo clearly displayed on the hood and on the front doors. Specifically, look for the number 15 00 00 in the logo.
2. Verify the registration number: If you book via our mobile app or website, make sure that the car's registration number matches the one provided in your booking before getting in.
3. The driver should wear a uniform: All Taxi Stockholm drivers wear a uniform while on duty. You should be able to identify the Taxi Stockholm logo on the upper part of the uniform.
4. Look for the taxi driver's license: By law, all taxi drivers must have their taxi driver’s license available when transporting passengers. Our drivers' taxi licenses are always displayed on the dashboard, making it easy for customers to see who they are traveling with.
5. Ask for a receipt: Always request a receipt after your journey. The receipt is essential for Taxi Stockholm to trace your journey in case of a complaint.

Taxi Stockholm continues its fight against taxis attempting to imitate the brand through legal actions and targeted information campaigns.